Data protection declaration
In the following, we would like to inform you about the handling of your personal data. The legal basis can be found in the General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).
Responsible body and data protection officer
Responsible and service provider is
Amalienbadstraße 41d, 76227 Karlsruhe
+49 721 – 754 0 234 4
Data protection officer is
Dachauer Straße 65, 80335 Munich
+49 89 7400 45840
Collection, processing, and use of personal data personal
You can visit our website without providing any information. We only store access data without personal reference, such as For example, the name of your internet service provider, the website from which you are visiting us or the name of the requested file. This data is only evaluated to improve our offer and does not allow any conclusions to be drawn about you personally. We will not pass this data on to third parties. Personal data is only collected if you voluntarily provide it to us as part of your registration and use of our services. We use the data provided by you without your separate consent exclusively for the fulfillment and processing of our contractual obligations. Upon completion of the contract, your data will be blocked for further use and deleted after the tax and commercial retention periods have expired, unless you have expressly consented to the further use of your data.
If you register for our newsletter, we use the registration data exclusively for the newsletter service. Registered users can be contacted by us to be informed about changes, updates or other relevant information. For this, we need your email address, first name, last name, and your declaration that you agree to receive the newsletter.
A valid email address must be provided when registering. When you register in writing, our employees transfer the data directly to the newsletter service database.
You have the right to exercise your right of withdrawal and to have your data deleted for the newsletter service at any time. In our newsletters, you will find a link to unsubscribe. You can also use your request via email to [email protected].
If you reach us via our contact page or send us an email, the corresponding data will be saved for processing. We will not pass on this data without your consent.
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google link your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
This application uses the Mixpanel analytics service, a service of Mixpanel Inc., a company incorporated under the laws of the State of Delaware in the United States. The Mixpanel service logs page views and page activity. To make this possible, log data is transferred to Mixpanel (and Mixpanel Inc.). You can find more information on the use of your data on the English privacy page of the Mixpanel service (http://mixpanel.com/privacy) in the paragraphs provided for this purpose. If you do not want the transmission of log data from your activities on this website to Mixpanel (and Mixpanel Inc.), you can record logs of your activity with the so-called “opt-out cookie”, which you can access at http: // mixpanel.com/optout/. However, please note that this cookie and thus the recording ban will be deleted as soon as you delete your cookies in your browser settings (Internet access program). Please note that we, as the operator of the website on which you are located, have no influence on the use of your data.
Information about Firstlead GmbH / ADCELL partner program
Use of Facebook Social Plugin
Our website uses social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). These plugins can be recognized by the Facebook logos (white “f” on a blue tile or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins can be viewed on the following website: http://developers.facebook.com/plugins.
When you visit a website on our website that contains such a plug-in, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted from Facebook directly to your browser, which integrates it into the website. We, therefore, have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform you according to our level of knowledge:
By integrating the plugins, Facebook receives the information that you have accessed the corresponding website. If you are logged in to Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example by pressing the Like button or leaving a comment, the corresponding information is transmitted from your browser directly to Facebook and stored there. If you are not a member of Facebook, there is still the possibility that Facebook will find out and save your IP address.
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and setting options to protect your privacy, please refer to Facebook’s data protection information on the following link: http://www.facebook.com/policy.php.
If you are a Facebook member and do not want Facebook to collect data about you via our website and link it to your member data stored on Facebook, you must log out of Facebook before visiting our website. It is also possible to block Facebook social plugins with add-ons for your browser, for example with the “Facebook Blocker”.
We will pass on your name, email address and IP address to this service provider for the purpose of communicating with you and to improve the service: INTERCOM, INC. 98 Battery Street, Suite 402, San Francisco, CA 94111 USA. You have the option to withdraw from the use of this service at any time. You can withdraw from using the service by emailing us at [email protected].
We use the web analytics service Tracify on our website or on parts of our website to record how our website is used by its visitors and to evaluate and optimize the effectiveness of our advertising/marketing measures. Tracify is a web analytics service provided by Tracify GmbH in Munich, Germany. Tracify GmbH acts for us as a data processor on the basis of a data processing agreement in accordance with Art. 28 GDPR.
Tracify enables an analysis of the use of the website and the customer journey without storing cookies or other information on the end device of the user, but only on the basis of browser and device information, such as the IP address of the user, the configuration of the respective user agent (user agent string), usage data, order information, contact data, the screen resolution, the installed fonts and plugins and the processor of the respective device.
The information transmitted to Tracify is completely and irreversibly anonymized immediately after transmission, so that a personal reference is excluded. Only the anonymized aggregated information is analyzed.
Data processing when using Tracify takes place entirely in Germany; there is no data transfer to unsafe third countries without an adequate level of data protection.
The legal basis for the use of Tracify is our legitimate interest pursuant to Art. 6 para. 1 lit. f) GDPR in a demand-oriented design of the website and in the evaluation and optimization of our marketing measures.
We have created this data protection to explain to you how, why and when we collect personal data via our website.
Please note that this data protection notice only relates to the data that we collect when you visit the AdRoll website at www.adroll.com. If you would like to know what data we collect when you visit our advertisers’ websites, please read the AdRoll Service privacy notice.
- Services from AdRoll
AdRoll offers its advertising customers (“advertising customers”) tailor-made advertising services. If you visit a website that is operated by an advertising customer or a third party and on which we can provide you with an advertisement, we may collect some or all of the data listed in this data protection notice. Our platform uses this data and other data described below so that advertisers can show you advertisements that are of particular interest to you.
For example, if you visit an advertiser’s website and search for running shoes there, our platform (or other platforms we work with) can later show you targeted advertisements for the advertising shoe brand of the advertiser while you are surfing the Internet or through other channels such as Example emails.
- Type and use of the data collected
We can collect the following types of information via our website and use it for the purposes explained below.
Website activities: Data about your surfing activities on our website
Device and browser information: Technical information about the device and the browser that you use to access our website; z. B. The IP address and (in the case of mobile devices) your device type and the unique device identifier of your mobile device (e.g. Apple IDFA or Android Advertising ID)
contact information: your name, your email address and your telephone number, if you Decide to provide this
Account Information: When you open an account, we will collect your username and password, as well as other information necessary for you to set up and access your account.
Customer Service Information: Information that you may provide to Customer Service, including Survey responses
Financial information: credit card number or other bank account information. This data is collected directly from our payments processor and not stored at AdRoll
About Third collected information: We may collect on third party sources additional information about you if we have the right to do
We use this information to:
provide AdRoll services and customers satisfaction
settle charges and fix problems to
to personalize and improve our website and services and measure activity on our website
to provide targeted marketing
you with email or phone to your account or our services to contact; also to offer you our services.
- Disclosure of data
We can pass on your data to:
Our service providers: We contract companies so that they take over parts of our business tasks. We require our service providers to use your data only in connection with the services they provide for us.
Your service provider: Companies that you have signed or represent and that process data (e.g. customer lists) on your behalf.
Our subsidiaries and our affiliates
authorities in the context of litigation: If we are required by law to do so, e.g. For example, in order to comply with a court order, or it is necessary to disclose the data in order to exercise, maintain or defend the legal claims of AdRoll or another third party.
In the context of a sale of our company: If a third party acquires our company or our assets or a portion thereof, we may disclose your personal data as part of this takeover.
We also pass on technical data about your surfing habits and your device (e.g. data about our cookies, tracking pixels and similar technologies) to other advertising companies in the digital advertising landscape. This enables them and us to individually adapt ads to you.
We can also pass on aggregated, anonymized data to third parties.
- Cookies and related technologies
For more information about the individual cookies that are placed by our website, click on the link “Adjust ad settings” in the footer of our website.
- Your choice and cancellation
We understand how important online data protection is for you. Therefore, we offer you the possibility to control which targeted ads you receive and how we use your data via the following options:
You can object to the provision of targeted ads by us: You can decide that you are not targeting, from us or in want to receive ads served to our order by clicking on the blue icon located in the corner of the ads we serve, or by clicking here. Please note: If you delete your cookies or upgrade your browser after logging out, you have to log out again. If you use multiple browsers or devices, you must log out from each browser or device. If you unsubscribe, we may collect some data about your online activity for operational purposes (e.g. fraud prevention), but will not use it to tailor ads to you.
You can object to the provision of targeted advertisements by us: You can decide that you do not want to receive targeted advertisements provided by us or on our behalf by clicking on the blue icon located in the corner of the advertisements we deliver. Please note: If you delete your cookies or upgrade your browser after logging out, you have to log out again. If you use multiple browsers or devices, you must log out from each browser or device. If you unsubscribe, we may collect some data about your online activity for operational purposes (e.g. fraud prevention), but will not use it to tailor ads to you.
We also adhere to the behavioral online advertising guidelines that the Digital Advertising Alliance (DAA) has imposed on itself. You can object to receiving targeted ads from other companies that offer ad targeting services through the DAA website. This includes some of the companies with which we work as advertising partners: http://www.aboutads.info/choices/.
We also meet the Canadian Self-Regulatory Principles for Behavioral Online Advertising from the Digital Advertising Alliance of Canada (DAAC). You can choose not to show targeted ads from other companies that offer ad targeting services here. This includes those with whom we may possibly work as advertising partners via the DAAC website.
We also comply with the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising. You can also unsubscribe from the relevant services on the EDAA website Your Online Choices at www.youronlinechoices.com.
The following applies to the use of the advertising industry pages described above:
When you unsubscribe, we may collect some data about your online activity for operational purposes (e.g. fraud prevention), but will not use this to tailor ads to you.
If you use multiple browsers or devices, you have to log out for each browser or device.
Unsubscribing from other advertising companies may work differently than with us.
You can ask us to stop email marketing to you. To do this, use the unsubscribe link in our marketing emails or contact us by email at [email protected].
In addition, if you are located in the European Economic Area you may also have the right to access, correct or update some of the information we hold about you. You can also request that we delete your information. If you wish to exercise any of these rights, please contact us at [email protected].
- Data storage
We keep the identifiable data that we collect for targeting directly for 14 months. After this period, we take measures to remove the identification features from the data collected by removing unique identifiers and shortening the associated IP addresses.
Collected identifiable data is no longer stored than is necessary for our business purposes or as required by law.
We use technical, administrative and organizational security measures to protect the data we collect from accidental or unlawful destruction and loss, modification, unauthorized transfer or unauthorized access – especially where data is transferred via a network in the course of processing protect unlawful processing.
- International transfers
We may transfer the information we collect about you to countries other than the country in which the data was originally collected for storage or processing. In these countries, the same data protection regulations as in your country may not apply. However, if we forward your data to other countries, we will protect it in accordance with the explanations in this data protection notice and, if necessary, take the necessary steps to ensure that international transfers comply with applicable laws. For example, when we transfer your data from the European Economic Area to an outside country, such as the United States, we take additional measures, such as entering into EU-compliant data transfer agreements with the data importer, if necessary.
- Changes to this data protection notice
Changes to this data protection notice will be published on this page. If we make significant changes to our privacy practices, we will announce this on the website or, if necessary, through other media.
- Contact for questions or concerns
If you have any questions about this data protection notice, our data protection practices or AdRoll in general, you can contact us at [email protected].
If you are in the European Economic Area and we process your data as the data controller, then AdRoll Advertising Limited is the data controller of your personal data. If you would like to contact AdRoll, please send us an email at [email protected] or by post to the following address:
AdRoll Advertising Limited
1, Burlington Plaza
For your own security, we recommend you to close the browser window when leaving the website. Please also ensure that third parties are not aware of the data you have entered on the website.
Rights of users
Your rights, in particular under Article 15 of the EU General Data Protection Regulation.
In principle, you have the right to request information free of charge on
- The data we process,
- The processing purpose,
- The categories of personal data that are processed and,
- If applicable, the (categories of) recipient (s) to whom the personal data are disclosed have been or are still being disclosed (possibly including corresponding guarantees if the personal data is transmitted outside the EU) and
- If possible – the planned duration for which the personal data is stored or, if this is not possible, the criteria for determining this duration
- and, if applicable, about the origin of the data
You may have the right to have your personal data corrected or deleted or to have processing restricted by us. Possibly. you also have a right to object to the aforementioned processing.
If you have given your consent, you can revoke it at any time with future effect.
If you would like to exercise any of the above rights against us, please write to [email protected] or the contact details here imprint. Possibly, we will request additional information to ensure your identity.
You also have the right to lodge a complaint with a supervisory authority.